Pott CandlesKova Commerce

Cook Candle New Videos

9 October 2026  ·  Copy for the three new Cook Candle videos. They go into the Cook campaign together and share one set of texts. All five texts say the same thing, that the Cook Candle clears cooking smells and comes in a Pott you refill, each written a different way, so we can see which way of telling it sells best. Two are your approved texts from September, kept word for word. Edit anything straight on the page, mark each line and each video approved or rejected, then press Send.
How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.
Cook Candle, three new videos
Is Cook still called peppermint?
The candle refill label in Video 1 says "Wild Mint". Your Cook page and every text here say peppermint, and the other two videos say "fresh mint". If the scent has been renamed, tell us and we will change "peppermint" throughout before anything goes live.
Keep the bedside table shot in Video 3?
Near the end of Video 3 (about 16 to 19 seconds) the Cook Candle is lit on a bedside table. It is fine to run, but since Cook is the kitchen candle you may prefer to trim it. Happy either way, just let us know.
Cook Candle, three new videos3 videos · 5 main texts · 5 headlines
Cold UK audiences in the Cook campaign. Existing customers are left out, so most people seeing these will be new to Pott.
Sends to /collections/cook-candles
All three videos already explain what Cook does: it clears cooking smells rather than covering them, with a fresh peppermint scent. So the texts do not repeat that word for word. They add what a video cannot show on its own: a real customer saying it worked, the handmade Pott, and the refill. The two texts that have sold the most Cook candles since September stay exactly as you approved them, and three new ones are tested against them. Meta shows each text to different people, so after a couple of weeks we will know which way to write future Cook ads.
Which writing structure each text uses, and what it tells us
Question firstYour approved September text that opens on garlic and onion. It has sold the most Cook candles since September, so it is the one to beat.
Review firstOpens with a real customer review. The videos tell people what Cook does; this adds someone who bought it saying it worked. A win means every Cook ad should carry a review.
Moment firstOpens on the moment everyone knows: plates cleared, kitchen still smells of dinner. A win tells us to describe the smell rather than ask about it.
Buy once firstYour approved September text that opens on buying the Pott once. The second best Cook text since September.
Short copyTwo sentences and nothing else, letting the video do the talking. A win tells us people want less reading under these videos.

The ads

Video 1 · Cook (5)
"I love cooking, but I hate the lingering smells."
Creator to camera, 25s. "This is my new post-cooking non-negotiable."
Video 2 · Cook (6)
"Love cooking, but hate when your kitchen smells of last night's dinner?"
Voiceover, 22s. Shows the candle refill going into the Pott.
Video 3 · Cook (7)
"If there's one candle I'd recommend for your kitchen, it's this one."
Voiceover, 22s. Sunday roast, friends for dinner, an evening meal. One shot near the end is on a bedside table, see the question at the top.

Primary Text

P1 · Garlic and onion Testing: writing structure Structure: Question first EditedRevised since your edit
Cook with garlic and onion and you can still smell it hours later? The Cook Candle leaves a fresh peppermint scent, designed to neutralise cooking odours instead of masking them. Light it as you start cooking. And when the wax runs out, you don't buy a new candle - you just buy a new refill.
We have revised this line since you edited it.
P2 · No extractor fan Testing: writing structure Structure: Review first EditedRevised since your edit
⭐⭐⭐⭐⭐ "We don't have an extractor fan in our kitchen so I always light this after I've been cooking and it neutralises the air and makes the kitchen smell amazing." Ceire L. The Cook Candle is a fresh peppermint scent made for the kitchen, designed to clear cooking smells rather than cover them up. It comes in a Pott handmade in the UK. When the candle runs out, just drop in a candle refill and keep the Pott for years.
We have revised this line since you edited it.
P3 · Still smells of dinner Testing: writing structure Structure: Moment first EditedRevised since your edit
The plates are cleared and the kitchen still smells of dinner. That's what our Cook Candle was made for. It's a fresh peppermint scent, designed to neutralise cooking smells like garlic, onion and fish instead of masking them. Lovely after a curry, and just as handy after a Sunday roast. The Pott is handmade in the UK, and when the candle runs out, you simply drop in a candle refill.
We have revised this line since you edited it.
P4 · Buy the Pott once Testing: writing structure Structure: Buy once first EditedRevised since your edit
You buy the candle Pott once. After that, you are only ever buying a refill. The Cook Pott is handmade by a UK potter and finished in sage green, looking beautiful on the worktop whether it is lit or not. Inside it, a fresh peppermint scent designed to neutralise cooking smells. When it runs low, a new candle refill drops straight in. Same Pott, new candle.
We have revised this line since you edited it.
P5 · Two sentences Testing: writing structure Structure: Short copy EditedRevised since your edit
Our Cook Candle clears cooking smells with a fresh peppermint scent. It comes in a handmade Pott that you simply refill when the candle runs out.
We have revised this line since you edited it.

Headlines

H1 One Pott. Refill For Life. Edited
your approved headline, the best Cook headline since September
We have revised this line since you edited it.
H2 Neutralise Cooking Smells. Edited
your approved headline, close behind
We have revised this line since you edited it.
H3 Still smell dinner at bedtime? Edited
a question, for people who know the problem
We have revised this line since you edited it.
H4 Lit after most meals Edited
a customer's words: Jared, 17 July, "we light it now after most meals"
We have revised this line since you edited it.
H5 Fresh peppermint for the kitchen Edited
plain description
We have revised this line since you edited it.
Kova Commerce · Pott Candles · Cook Candle New Videos · 9 October 2026 · DRAFT for review
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